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Betsy Gallagher

Graphic Design & Print Services

What is a graphic artist? A graphic artist is a marketing professional who composes visual material for printing or digital display.

Creating the printed document from design to print with high resolution color printing and option for print friendly downloadable files

Graphic design services include design options and all phases of file and image preparation for high quality print reproduction. Projects can range from a one page brochure to large manuals or other marketing collateral. The primary focus of a project is often the production of page lay-out and organization of images. The scope of a project can be from start to finish or from a combination of design, master templates for in-house employees, consultation with employees through the production phase, and liaison for vendor activity in the printing process.

Importance of print specification compliance. To achieve a high quality product requires that files provided to a print vendor meet specifications for size, trim, bleed, image resolution, folding, and binding. I have extensive experience with providing these files on a variety of print materials for paper and other printable materials.

Print friendly downloadable document requirements. Providing a web user a print friendly downloadable document that is not an unreasonable size and does not drain the ink jet cartridges when printing, is important. To produce an optimized downloadable file requires knowledge and the correct software.

Corporate branding compliance follows all existing styles with the flexibility to adapt for projects that require design within the elements of a company's corporate identity and guidelines.

To create and maintain high quality images, B Graphic Arts works primarily with Adobe Creative Suite, which includes Photoshop, Illustrator, InDesign, Acrobat Professional (pdf) and Dreamweaver. Additional programs supported are Word, PowerPoint, and Excel in Microsoft Office.

My goal is to utilize well developed skills in the design, production, typography, image creation or enhancement for the printed piece or pdf conversion of documents for small companies and Technology and Biotech Industries. My extensive experience in the print industry is useful when designing the dual purpose hard copy and downloadable documents.

Key Terms: Printed Documents, Graphic Design, Graphic Production, Press Ready Files, Printable Version, Image Optimization, Print Specifications, pdf Settings, Fillable Forms, Logo Files, Image Files, InDesign, Photoshop, Illustrator

 

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"Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep."  - Scott Adams