Optimizing images for the web results in files that are small in size, acceptable quality and quick loading. Image file management is the organization of files with the correct settings and format for the intended use in either print, web or presentation. For example, a logo file may need a variety of sizes, color mode, and format for use in print or web. Photographic images will also need a variety of sizes, color mode, format, and resolution suitable for web or print.

An understanding of the advantages and limitations of each format and how they can work together, is important for quick web load times, eliminating image degradation in print, and avoiding unnecessary large file size in presentations.